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Carvs 1M Video
A Minecraft-built 3D animation made to mark Carv reaching one million subscribers.
A milestone video has to feel like a moment rather than a graphic, so it was built inside the world the audience already knows.
Deliverables
- 3D animation
- Look development
- Post effects
- Render tests
Overview
One million subscribers is the audience’s milestone as much as the creator’s, so the piece is set in Minecraft rather than in a branded space. The celebration reads as theirs instead of as an advertisement pointed at them.
Renders and post
Most of the work on something like this is render testing. Minecraft geometry has no curves to catch light, so the lighting has to be built rather than found, and the grade afterwards has to hold up on a phone, which is where nearly all of it gets watched.
