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Service
Brand identity, motion, and web design
Three disciplines held to one standard, with nothing handed between teams, so the mark, the animation and the interface never have to be reconciled with each other. The same level of craft from the first sketch to the files your team opens a year later.
Service(01)
explore serviceexplore serviceBrand Identity
The mark, the system around it, and the rules that keep it intact once it leaves here. Positioning and naming direction come first; nothing gets drafted until we agree what it has to say.
Service(02)
explore serviceexplore serviceLogo Design
A mark drawn to survive being small, single-colour, embroidered, and animated. Optical corrections are done by eye at final size, not left to the geometry.
Service(03)
explore serviceexplore serviceMotion & Interactive
Identity in motion: stingers, titles, transitions and broadcast packages built from the same system as the static work, so the brand does not change character when it moves.
Service(04)
explore serviceexplore service3D & Animation
Modelling, lighting and render for work that needs to exist as an object before it exists as a picture. Used where a flat treatment would undersell the thing being sold.
Service(05)
explore serviceexplore serviceWeb Experiences
Sites and product interfaces designed and built to the same standard as the identity, then handed over organised and named so a future developer can pick them up cold.
How We Work
Process
(Step - 01)
Discover
We start with the business, not the brief: who it is for, what it competes against, and what has to be true a year from now.
(Step - 02)
Direction
A small number of routes, each argued rather than presented. You pick a direction knowing exactly what it commits you to.
(Step - 03)
Craft
The long part. Building it, correcting it, and testing the system at every size and in every medium it will actually be used in.
(Step - 04)
Handoff
Production-ready files in the formats your team and suppliers need, organised and named, with written rules for spacing, colour and misuse.
FAQ
Have Questions
Positioning and naming direction, the primary mark and its variants, type and colour systems, and the usage rules that hold it together. Scope is set per project. The constant is that you leave with a system, not a single file.
A few days to a couple of weeks for identity work, depending on what is needed. There is no account layer and no internal review round, so the judgement calls get made and revised while the work is in progress rather than at the next scheduled meeting. Motion and web build on top of that. Tell me the date you are working to and I will say honestly whether it fits.
Both. The approach does not change. What changes is how much foundation already exists, and how much we resolve together before any of it gets made.
Yes, provided there is a system to work from. If there is not, we will find that out in the first conversation and I will say so rather than build on sand.
Production-ready files in the formats your team and suppliers actually need, organised and named so they can be found later, plus written rules for spacing, sizing, colour and misuse.
Send a short note about the work, who it is for, and roughly when you need it. If it is a fit I will come back with an approach and a scope. If it is not, I will say so and point you somewhere better.
Contact
Let’s Talk
Email
hello@palle.caBased in
Saskatoon, Canada. Working worldwide.
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Tell me what the work is, who it is for, and roughly when you need it. If it is a fit I will come back with an approach and a scope.
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