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100 Talent

Celebrating 100 talent signings at AMG, we wanted to showcase all of our awesome creators in one motion graphic.
Tools and Tech:

Design Setup

Since the AMG logomark consists of 60-degree angles, using hexagons as the primary shape made sense, as hexagon tiling is often associated with technology. Achieving exactly 100 hexagons didn't produce the desired shape, nor did splitting them between the AMG mark and the 100 text. Therefore, we distributed them throughout both, repeating as needed.

100 Talent - AMG Hex Setup
(deciding on the size of the logomark's hexagons)
100 Talent - AMG Hex BG
100 Talent - AMG 100 BG

Blender Setup

This project was a perfect opportunity to use geometry nodes, which were easy to set up and worked well for both the 100 and the mark with minor wave timing adjustments.

100 Talent - AMG Hex Geoemtry Node
(geometry node setup)

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