Brand identity offer

A complete brand identity, in 7 days.

Positioning, logo, type, colour, and a guidelines document your team can actually use. Delivered as a system, not a folder of files.

$3,500, fixed. Everything that's in it is below.

Three directions in three days. If none land, I go again.

Start the sprint

Three questions. It comes straight to me, not to a queue.

Or text or call (639) 397-0301 · I take four projects a month.

Text me(639) 397-0301

Call instead

I take four projects a month.

The Vanguard Genetics mark painted on an office wall, with the secondary lockup on a flipchart beside it
Trusted by
Deliverables

What you get

  • Positioning and naming direction
  • Primary mark plus variants
  • Type and colour system
  • Full brand guidelines document
  • Every production file, organized and named
The guarantee

Three directions in three days. If none of them land, I go again: new directions, no extra charge, until you have got a mark you'd put on a sign.

Within 3 days of starting, you'll see three distinct directions: three genuinely different answers to the same brief, not three colourways of one idea. If none of them land, I go again with new directions at no extra charge. We keep going until you have a mark you would put on a sign, on a truck, and on the front of the building.

The conditions, in full

Up to two additional rounds of new directions, within 30 days of the first presentation. The clock pauses if I'm waiting on you. Everything I need from you is listed up front before we start.

What you're getting

Everything below is in the $3,500.

Brand identity: positioning, primary mark and variants$3,500
Type and colour system$600
Full brand guidelines document$800
Animated logo stinger$950
Print and signage-ready files, including vehicle wrap specs$400
Social kit: profile marks, banners, email signature$350
One year of free file requests in any format$300
Total value$6,900

You pay: $3,500.

Half to start, half on delivery of the final files.

The identity is $3,500. Everything else is included, not priced in.

Proof

Work that shipped.

The SoaR Gaming logotype
Recent work

SoaR Gaming

One of the largest gaming organisations in the world, working far beyond the sniping scene it grew out of. A new logotype with the rocket set into the type rather than swapped in for a letter, a redrawn script, a pattern built from the same parts, apparel and guidelines. Delivered ahead of their partnership announcement with the Royal Bank of Canada, which is the kind of date that does not move.

In their words
Our team gave Palle a short brief with a few requirements and creative freedom to create us a compelling brand image and Palle went above and beyond to deliver. The attention to detail and understanding of our brand really made the difference for us. Truly a master at their craft. Thanks again Palle, we're super thankful for the work done for us and would be elated to work again on future projects.
Mustafa AijazMustafa Aijaz
Vice President, SoaR Gaming
The reason why

Why it's fast

Most identity projects don't take three months because the work takes three months. They take three months because of scheduled review rounds, internal approvals, and briefs handed between people who've never met. There's none of that here. Judgement calls get made while the work is in progress.

Add-on

Your stinger, with sound design and variants

The stinger in your sprint is built to land on a sound. This adds a mixed audio bed cut to the animation, plus the variants that go with it: a version with audio, a silent version, and the stems.

There is nothing to buy here. Tick the box on the form and it becomes part of the quote.

$500
added to the stinger already in your sprint
Questions

Answered before you ask.

Within 3 days of starting, you'll see three distinct directions: three genuinely different answers to the same brief, not three colourways of one idea. If none of them land, I go again with new directions at no extra charge.
I go again. New directions, no extra charge, up to two more rounds inside 30 days of the first presentation. You are not choosing between three things you are lukewarm about and a refund: you're waiting until there is a mark you would actually put on a sign.
Yes. Every production file, organised and named so it can be found a year later, in the formats your team and your suppliers actually need.
Because the identity has to survive contact with everyone who is not you: a printer, a sign shop, whoever makes next year's ads. Written rules for spacing, sizing, colour and misuse are what make it a system rather than a folder of files.
Me, start to finish. There is no account layer and no internal review round, so the judgement calls get made and revised while the work is in progress rather than at the next scheduled meeting. If a project ever calls for a specialist I will say so and bring one in.
Yes, and it is separate work with its own scope. Say so in the form and I will come back with both together rather than quoting one and surprising you with the other.
Start here

Start the sprint.

Three questions, and then a real reply from the person who will do the work.

  1. You send the three answers below. It comes straight to me, not to a queue and not to an inbox somebody triages.
  2. You get back an approach, a scope and a timeline, plus the list of everything I need from you before the clock can start.
  3. You send that list over, and the guarantee starts running that day.

Or text or call (639) 397-0301. Straight to my phone.

Text me(639) 397-0301

Call instead

I take four projects a month, across everything I offer. The guarantee is why.

Every message comes straight to me. I reply within one business day, with an approach, a scope and a timeline.