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Web Experiences
Bro's Tows
A 24/7 Saskatchewan towing site with live highway conditions pulled from government road and weather feeds, an interactive map, and a 26 page local search system underneath it.
The site had one job: get a stranded driver to a phone call fast, and rank for the searches people make in an emergency.
Deliverables
- Design and build
- Live conditions dashboards
- Interactive map
- 26 page local SEO system
- Copywriting
Overview
Bro's Tows runs the Highway 12 corridor between Blaine Lake and Saskatoon, eight trucks covering central Saskatchewan in any weather.
Everything was designed for a phone first, because that is where the calls come from. Two actions stay one thumb-tap away no matter how far down the page you have scrolled. Underneath the homepage the site had to win high-intent local searches, so it was built to rank as hard as it converts.
Brand and design language
Rugged and high contrast: a dark theme, Barlow Condensed set huge and extra bold, and an orange and red accent system.
Teal and amber are held back and used only for live status, so a glance tells you whether you are reading marketing or real-time data. Framer Motion handles section reveals and a pulsing dispatch indicator, restrained enough that it never competes with the call button.
Live highway conditions
The corridor pages for Highways 11, 12 and 16 are the centrepiece. Instead of static service copy they pull live data: road segment conditions from the Saskatchewan Highway Hotline and current weather from Environment Canada, both fetched server side and cached so the pages stay fast and the government endpoints stay unbothered.
A Leaflet map plots the route and colour codes every segment clear, caution or poor. On a clear day the dashboard reads green end to end; in a winter storm it reads red. A service page becomes a tool drivers check before a trip, which is exactly the moment you want them to save the number.
Local search at scale
Behind the homepage sits a 26 page system built programmatically from structured data and interlinked so authority flows between related pages: town pages, the three live corridor dashboards, service pages, problem pages, and seasonal pricing and coverage.
Each carries trimmed titles and descriptions plus LocalBusiness, FAQ and BreadcrumbList structured data, with a shared footer cross-linking related services and locations. Every call and text tap is tracked as a conversion, so the effect on real leads stays measurable.
